Articles on product design, behavioural design and the craft, by Eugen Eşanu, design partner for B2B AI products.https://eugenesanu.com/enhttps://eugenesanu.com/writing/5-examples-of-how-priming-influences-behaviour/https://eugenesanu.com/writing/5-examples-of-how-priming-influences-behaviour/Research, expectations, and why the brain hates uncertaintyFri, 15 Nov 2019 00:00:00 GMTPsychologyBehavioral EconomicsUXDesignDesign Thinkinghttps://eugenesanu.com/writing/10-powerful-user-nudges-illustrated/https://eugenesanu.com/writing/10-powerful-user-nudges-illustrated/Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd unconsciously? Recent studies in cogniti…Fri, 01 Nov 2019 00:00:00 GMTTag:psychologyTag:designTag:uxTag:behavioral EconomicsTag:startuphttps://eugenesanu.com/writing/how-to-influence-choice-through-default-options/https://eugenesanu.com/writing/how-to-influence-choice-through-default-options/Choice architecture and how to design better defaultsWed, 30 Oct 2019 00:00:00 GMTPsychologyBehavioral EconomicsDesign ThinkingDesignUXhttps://eugenesanu.com/writing/behavioural-economics-descriptive-norms/https://eugenesanu.com/writing/behavioural-economics-descriptive-norms/And how to use them to design better solutionsMon, 28 Oct 2019 00:00:00 GMTBehavior ChangePsychologyDesignUXBehavioral Economicshttps://eugenesanu.com/writing/behavioral-economics-understanding-human-irrationality/https://eugenesanu.com/writing/behavioral-economics-understanding-human-irrationality/Coke Zero and Light should taste a little bit less sweet than the regular Coke; otherwise, you won’t believe it has no sugar. The same way you think that the…Thu, 24 Oct 2019 00:00:00 GMTTag:startupTag:psychologyTag:uxTag:behavioral EconomicsTag:designhttps://eugenesanu.com/writing/why-consistent-writing-makes-you-a-better-designer/https://eugenesanu.com/writing/why-consistent-writing-makes-you-a-better-designer/Recently, I wrote a story about how important it is to develop good communication skills — whether you are a designer, manager, or a CEO. But I didn’t explai…Mon, 21 Oct 2019 00:00:00 GMTTag:writingTag:designTag:design ThinkingTag:uxTag:personal Developmenthttps://eugenesanu.com/writing/giving-life-to-your-product-ideas/https://eugenesanu.com/writing/giving-life-to-your-product-ideas/Once I read an interview with Ryan Singer, the Head of Strategy at Basecamp, and the interviewer asked: “How can you get to a stage where things are just run…Thu, 03 Oct 2019 00:00:00 GMTTag:uxTag:designTag:product DesignTag:product ManagementTag:user Experiencehttps://eugenesanu.com/writing/principles-that-influence-human-behaviour/https://eugenesanu.com/writing/principles-that-influence-human-behaviour/Analysing human behaviour is more truth revealing than asking people what they think about certain products. Human behaviour can tell you more about a person…Fri, 27 Sep 2019 00:00:00 GMTTag:psychologyTag:uxTag:designTag:behavioral EconomicsTag:design Thinkinghttps://eugenesanu.com/writing/5-soft-skills-every-product-designer-should-master/https://eugenesanu.com/writing/5-soft-skills-every-product-designer-should-master/I once asked a friend that works for a big name design company what he looks for in potential hires? He said that he hires people with great communication sk…Wed, 25 Sep 2019 00:00:00 GMTTag:designhttps://eugenesanu.com/writing/the-problem-with-average-solutions/https://eugenesanu.com/writing/the-problem-with-average-solutions/And why there might not be oneWed, 07 Aug 2019 00:00:00 GMTStartupDesignDesign ThinkingBehavioral EconomicsUXhttps://eugenesanu.com/writing/designing-perceptions-instead-of-solutions-part-2/https://eugenesanu.com/writing/designing-perceptions-instead-of-solutions-part-2/Sometimes treating a problem with logic will not give you the wanted results. Apply logic to any problem you have with your product and you will get a boring…Fri, 26 Jul 2019 00:00:00 GMTTag:uxTag:behavioral EconomicsTag:design ThinkingTag:designhttps://eugenesanu.com/writing/sacrificing-emotional-experience-for-efficiency-scale/https://eugenesanu.com/writing/sacrificing-emotional-experience-for-efficiency-scale/London’s Black Taxi Cab, Electric Vehicles and LEGOThu, 28 Mar 2019 00:00:00 GMTUberDesignDesign ThinkingBehavioral EconomicsUXhttps://eugenesanu.com/writing/principles-for-designing-better-products/https://eugenesanu.com/writing/principles-for-designing-better-products/“It Doesn’t Have to Be Crazy at Work” by J. Fried and DDHTue, 05 Feb 2019 00:00:00 GMTStartupDesignProduct ManagementUXhttps://eugenesanu.com/writing/gamification-punished-by-rewards/https://eugenesanu.com/writing/gamification-punished-by-rewards/The pitfalls of extrinsic motivation — Part 5Mon, 04 Feb 2019 00:00:00 GMTGamificationUXDesign ThinkingBehavioral Economicshttps://eugenesanu.com/writing/the-quest-for-simplicity/https://eugenesanu.com/writing/the-quest-for-simplicity/Complexity is not the opposite of simplicityThu, 24 Jan 2019 00:00:00 GMTDesignDesign ThinkingUXProduct ManagementStartuphttps://eugenesanu.com/writing/5-most-common-startup-mistakes/https://eugenesanu.com/writing/5-most-common-startup-mistakes/From product to strategyTue, 08 Jan 2019 00:00:00 GMTStartupDesign ThinkingProduct ManagementDesignhttps://eugenesanu.com/writing/gamification-motivation-model/https://eugenesanu.com/writing/gamification-motivation-model/The broken way of carrot and stickThu, 03 Jan 2019 00:00:00 GMTGamificationUXPsychologyDesign Thinkinghttps://eugenesanu.com/writing/my-reading-list-for-2018/https://eugenesanu.com/writing/my-reading-list-for-2018/The best books I read this yearThu, 20 Dec 2018 00:00:00 GMTBooksDesignReadingStartuphttps://eugenesanu.com/writing/product-design-expectations-vs-reality/https://eugenesanu.com/writing/product-design-expectations-vs-reality/Mistakes we make on a daily basis — Part 2Mon, 17 Dec 2018 00:00:00 GMTDesignStartupDesign ThinkingUXhttps://eugenesanu.com/writing/living-the-user-life/https://eugenesanu.com/writing/living-the-user-life/Useless user personas and taking reponsibilitySat, 15 Dec 2018 00:00:00 GMTUXDesignDesign ThinkingStartupResearchhttps://eugenesanu.com/writing/why-your-nikes-redesign-is-bad/https://eugenesanu.com/writing/why-your-nikes-redesign-is-bad/A letter to myselfSat, 08 Dec 2018 00:00:00 GMTDesignDesign ThinkingUXUILessons Learnedhttps://eugenesanu.com/writing/the-broken-way-of-problem-solving/https://eugenesanu.com/writing/the-broken-way-of-problem-solving/And thinkingFri, 30 Nov 2018 00:00:00 GMTEconomicsStartupDesignDesign ThinkingProduct Managementhttps://eugenesanu.com/writing/7-principles-that-influence-our-behaviour/https://eugenesanu.com/writing/7-principles-that-influence-our-behaviour/Understanding human behaviourThu, 22 Nov 2018 00:00:00 GMTPsychologyBehavioral EconomicsDesignDesign ThinkingUXhttps://eugenesanu.com/writing/gamification-rewarding-with-personal-stats/https://eugenesanu.com/writing/gamification-rewarding-with-personal-stats/Part 3Mon, 19 Nov 2018 00:00:00 GMTGamificationDesignBehavioral EconomicsDesign ThinkingUXhttps://eugenesanu.com/writing/gamification-the-importance-of-failure/https://eugenesanu.com/writing/gamification-the-importance-of-failure/Part 2Sat, 17 Nov 2018 00:00:00 GMTGamificationBehavioral EconomicsDesign ThinkingUXDesignhttps://eugenesanu.com/writing/gamification-understanding-the-basics/https://eugenesanu.com/writing/gamification-understanding-the-basics/Part 1Thu, 15 Nov 2018 00:00:00 GMTGamificationDesignDesign ThinkingUXBehavioral Economicshttps://eugenesanu.com/writing/the-business-of-removing-negatives-in-a-product/https://eugenesanu.com/writing/the-business-of-removing-negatives-in-a-product/Rationally choosing the irrationalMon, 12 Nov 2018 00:00:00 GMTDesign ThinkingDesignBehavioral EconomicsStartupUXhttps://eugenesanu.com/writing/the-curse-of-knowledge/https://eugenesanu.com/writing/the-curse-of-knowledge/And how it impacts your workWed, 07 Nov 2018 00:00:00 GMTDesign ThinkingDesignPsychologyBehavioral EconomicsStartuphttps://eugenesanu.com/writing/the-problem-with-online-reviews/https://eugenesanu.com/writing/the-problem-with-online-reviews/The good, the bad and the uglyWed, 31 Oct 2018 00:00:00 GMTDesignUIUXDesign ThinkingStartuphttps://eugenesanu.com/writing/the-importance-of-product-feedback/https://eugenesanu.com/writing/the-importance-of-product-feedback/Sometimes it may save a life, kill, disturb, annoy or informFri, 26 Oct 2018 00:00:00 GMTDesignProduct ManagementUXDesign ThinkingProduct Designhttps://eugenesanu.com/writing/designing-better-choices-for-your-users/https://eugenesanu.com/writing/designing-better-choices-for-your-users/The power of a nudge in designMon, 22 Oct 2018 00:00:00 GMTBehavioural EconomicsDesignUXDesign ThinkingPsychologyhttps://eugenesanu.com/writing/why-more-data-is-not-the-answer/https://eugenesanu.com/writing/why-more-data-is-not-the-answer/Why so many companies make bad decisions, even with access to unprecedented amounts of data?Mon, 15 Oct 2018 00:00:00 GMTNetflixDesignBig DataUXBehavioral Economicshttps://eugenesanu.com/writing/why-greatest-products-do-only-one-thing/https://eugenesanu.com/writing/why-greatest-products-do-only-one-thing/And why one feature is better than two or threeTue, 09 Oct 2018 00:00:00 GMTDesignBehavioral EconomicsUXProduct ManagementDesign Thinkinghttps://eugenesanu.com/writing/designing-perspectives-instead-of-solutions/https://eugenesanu.com/writing/designing-perspectives-instead-of-solutions/Why a solution to a problem in the 21st century may not be the answerWed, 03 Oct 2018 00:00:00 GMTGoogleDesignDesign ThinkingUXBehavioral Economicshttps://eugenesanu.com/writing/finding-unseen-opportunities/https://eugenesanu.com/writing/finding-unseen-opportunities/Problem solving, thinking in reverse and defining innovationMon, 20 Aug 2018 00:00:00 GMTDesignDesign ThinkingStartupProduct Managementhttps://eugenesanu.com/writing/why-even-care-about-your-core-customers/https://eugenesanu.com/writing/why-even-care-about-your-core-customers/The cost for not being or not staying loyalFri, 17 Aug 2018 00:00:00 GMTDesignStartupProduct ManagementDesign Thinkinghttps://eugenesanu.com/writing/7-principles-for-a-product-vision/https://eugenesanu.com/writing/7-principles-for-a-product-vision/Is your product story worth listening to?Wed, 15 Aug 2018 00:00:00 GMTStartupDesignProduct ManagementVisionLeadershiphttps://eugenesanu.com/writing/the-issue-behind-any-design-process/https://eugenesanu.com/writing/the-issue-behind-any-design-process/Agile, Waterfall, Scrum, Sprints, Cycles, WhateverMon, 13 Aug 2018 00:00:00 GMTDesignProduct ManagementAgileUXStartuphttps://eugenesanu.com/writing/why-small-teams-win-and-bigger-ones-fail/https://eugenesanu.com/writing/why-small-teams-win-and-bigger-ones-fail/How many people do you need to design a great product?Tue, 07 Aug 2018 00:00:00 GMTDesignCreativityStartupProduct ManagementCompany Culturehttps://eugenesanu.com/writing/product-design-expectations-vs-reality-part-1/https://eugenesanu.com/writing/product-design-expectations-vs-reality-part-1/For me, the beauty of designing a product is that it usually never ends up as the first idea you had. Often, the process looks like a…Wed, 01 Aug 2018 00:00:00 GMTDesignUXProduct ManagementUIhttps://eugenesanu.com/writing/stop-asking-users-what-they-want/https://eugenesanu.com/writing/stop-asking-users-what-they-want/Observe, listen, and have courage to take a leapFri, 27 Jul 2018 00:00:00 GMTDesignUXProduct ManagementUIStartuphttps://eugenesanu.com/writing/top-questions-to-ask-before-designing-anything/https://eugenesanu.com/writing/top-questions-to-ask-before-designing-anything/And what other things to take into accountThu, 19 Jul 2018 00:00:00 GMTUXDesignDesign ThinkingProduct ManagementStartuphttps://eugenesanu.com/writing/whats-the-thinking-model-of-your-users/https://eugenesanu.com/writing/whats-the-thinking-model-of-your-users/Why it is more important than the UI itselfMon, 16 Jul 2018 00:00:00 GMTUXDesignDesign ThinkingProduct ManagementUser Experiencehttps://eugenesanu.com/writing/5-things-to-do-differently-about-user-experience/https://eugenesanu.com/writing/5-things-to-do-differently-about-user-experience/What else can we do better?Fri, 13 Jul 2018 00:00:00 GMTUXDesignDesign ThinkingStartupProduct Managementhttps://eugenesanu.com/writing/7-basic-design-principles-we-forget-about/https://eugenesanu.com/writing/7-basic-design-principles-we-forget-about/Some of them will always apply!Wed, 11 Jul 2018 00:00:00 GMTDesignUser ExperienceUXDesign ProcessUIhttps://eugenesanu.com/writing/copywriting-is-interface-design/https://eugenesanu.com/writing/copywriting-is-interface-design/The importance of copy in design of digital productsMon, 09 Jul 2018 00:00:00 GMTDesignUXCopywritingDesign ThinkingUIhttps://eugenesanu.com/writing/going-offline-to-design-better-solutions/https://eugenesanu.com/writing/going-offline-to-design-better-solutions/Disconnecting will make you a better designer and thinkerFri, 06 Jul 2018 00:00:00 GMTUXDesignDesign ThinkingStartupUser Experiencehttps://eugenesanu.com/writing/10-small-design-mistakes-we-still-make/https://eugenesanu.com/writing/10-small-design-mistakes-we-still-make/Don’t Make Me Think by Steve KrugFri, 29 Jun 2018 00:00:00 GMTDesignUXDesign ThinkingProduct ManagementCreativityhttps://eugenesanu.com/writing/the-truth-behind-being-a-creative-person/https://eugenesanu.com/writing/the-truth-behind-being-a-creative-person/Picasso, Churchill, Balenciaga, Tiffany, EdisonTue, 26 Jun 2018 00:00:00 GMTCreativityPersonal DevelopmentPersonal GrowthEntrepreneurshipDesignhttps://eugenesanu.com/writing/7-principles-for-a-product-discovery/https://eugenesanu.com/writing/7-principles-for-a-product-discovery/What to take into account and how not to screw up the details.Mon, 18 Jun 2018 00:00:00 GMTProduct ManagementUser ExperienceUXDesignProduct Designhttps://eugenesanu.com/writing/the-problem-with-product-roadmaps/https://eugenesanu.com/writing/the-problem-with-product-roadmaps/And how to make them betterMon, 11 Jun 2018 00:00:00 GMTProduct ManagementDesignDesign ThinkingUser ExperienceStartuphttps://eugenesanu.com/writing/rediscovering-microsofts-soul/https://eugenesanu.com/writing/rediscovering-microsofts-soul/Bill Gates, Satya Nadella, bad products, harmful competition, design, and rethinking what is business.Mon, 04 Jun 2018 00:00:00 GMTMicrosoftDesignDesign ThinkingBusinessBusiness Strategyhttps://eugenesanu.com/writing/how-not-to-design-a-product-like-everyones-else/https://eugenesanu.com/writing/how-not-to-design-a-product-like-everyones-else/Why all the products on the market look the same?Thu, 31 May 2018 00:00:00 GMTDesignUXDesign ThinkingStartupUser Experiencehttps://eugenesanu.com/writing/7-stages-of-users-action-in-design/https://eugenesanu.com/writing/7-stages-of-users-action-in-design/Or why do we need to know about the human mind when designing products?Tue, 29 May 2018 00:00:00 GMTUXDesign ThinkingStartupDesignUser Experiencehttps://eugenesanu.com/writing/12-tips-on-how-to-write-great-copy-for-your-product-by-david-ogilvy/https://eugenesanu.com/writing/12-tips-on-how-to-write-great-copy-for-your-product-by-david-ogilvy/Or how to write text that sells.Thu, 24 May 2018 00:00:00 GMTMarketingCreativityBusinessStartupDesignhttps://eugenesanu.com/writing/35-quotes-on-design-that-will-fuel-up-your-creativity/https://eugenesanu.com/writing/35-quotes-on-design-that-will-fuel-up-your-creativity/Creativity is all around us in all the forms and shapes.Wed, 23 May 2018 00:00:00 GMThttps://eugenesanu.com/writing/25-lessons-from-warren-buffet-charlie-munger-that-will-change-your-ideas-about-business-life/https://eugenesanu.com/writing/25-lessons-from-warren-buffet-charlie-munger-that-will-change-your-ideas-about-business-life/In 2015, Berkshire Hathaway achieved a new milestone — 50 years under Warren Buffet’s leadership. It is a record not only for being a CEO…Mon, 21 May 2018 00:00:00 GMThttps://eugenesanu.com/writing/pixars-braintrust-why-it-is-important-for-a-creative-culture/https://eugenesanu.com/writing/pixars-braintrust-why-it-is-important-for-a-creative-culture/Should people be honest? Almost everybody will say yes.Tue, 08 May 2018 00:00:00 GMTCreativityDesignCompany CultureStartupEntrepreneurshiphttps://eugenesanu.com/writing/wanna-design-better-make-it-simple-and-tell-a-story/https://eugenesanu.com/writing/wanna-design-better-make-it-simple-and-tell-a-story/What is the first thing that comes to your mind when you think of great design? Most likely something that grabbed your attention and kept…Tue, 01 May 2018 00:00:00 GMTDesignDesign ThinkingProduct ManagementStartupProduct Designhttps://eugenesanu.com/writing/a-designers-diary-1-things-to-avoid-when-building-a-product/https://eugenesanu.com/writing/a-designers-diary-1-things-to-avoid-when-building-a-product/One of the beauties of working with startups is that you get a chance to test and learn new stuff all over again. But after working with a…Mon, 09 Apr 2018 00:00:00 GMTProduct ManagementStartup LessonsDesignStartupDesign Thinkinghttps://eugenesanu.com/writing/22-things-i-learned-from-designing-for-startups/https://eugenesanu.com/writing/22-things-i-learned-from-designing-for-startups/This is the second part from “What I learned from working with startups” and make sure to check first part for the Business lessons.Tue, 20 Feb 2018 00:00:00 GMTStartupDesignDesign ThinkingProduct ManagementUser Experiencehttps://eugenesanu.com/writing/part-1-things-i-learned-from-working-with-startups/https://eugenesanu.com/writing/part-1-things-i-learned-from-working-with-startups/Working with startups is one of the most amazing experiences anyone can have in the business world.Sat, 17 Feb 2018 00:00:00 GMTStartupDesignEntrepreneurshipProduct ManagementStartup Lessonshttps://eugenesanu.com/writing/stress-moment-design/https://eugenesanu.com/writing/stress-moment-design/For some time now, I have been thinking of this idea that you can judge a product if it is good, bad or does its job if it resists a…Thu, 18 Jan 2018 00:00:00 GMTDesign ThinkingDesignProduct DesignUser ExperienceDesign Processhttps://eugenesanu.com/writing/11-most-important-things-i-learned-in-2017/https://eugenesanu.com/writing/11-most-important-things-i-learned-in-2017/A year in reviewFri, 29 Dec 2017 00:00:00 GMTEntrepreneurshipLearningDesignMeditationLife Lessons