Blog

10 Small Design Mistakes We Still Make

Don’t Make Me Think: Revisited

Eugen EsanuJune 28, 2018design, Design Research, design process, design thinking, UX, uxdesign

How Effort Investment Makes People Addicted to Products

How Effort Investment Makes People Addicted to Products

Why some products stick with us even when there is a better alternative?

Eugen EsanuJune 14, 2018design strategy, design, design thinking, design agency, Design Research, product management, product design, persuasion, robert cialdini, hooked, nir eyal

Guide to Product Vision for Product Managers

Guide to Product Vision for Product Managers

10 principles for creating a product vision that inspires action

Eugen EsanuJune 12, 2018design strategy, design, design thinking, design process, business strategy, business

Why Product Roadmaps Suck

And how we can make them better.

Eugen EsanuJune 7, 2018design, roadmap, product design, product management, design thinking, design strategy

How Not to Design a Product Like Everyone Else’s

How Not to Design a Product Like Everyone Else’s

Why all the products on the market look the same?

Eugen EsanuMay 30, 2018business strategy, product management, design strategy, product design, design

7 Examples When Not to Hire a Design Agency

7 Examples When Not to Hire a Design Agency

Eugen EsanuMay 11, 2018design, design agency, design thinking

Pixar’s Braintrust — Why it is Important for a Creative Culture

Pixar’s Braintrust — Why it is Important for a Creative Culture

Eugen EsanuMay 9, 2018design, design thinking, design strategy, pixar, creativity inv, design process, company culture

Stress moment design

Eugen EsanuJanuary 20, 2018design, Design Research, design thinking, product test

Slow and steady wins the race

Ecommerce, businessEugen EsanuNovember 14, 2017startup, design, startup strategy, branding, design agency, business, business strategy, business design

You don't know what an MVP means

BrandingEugen EsanuAugust 23, 2017design, startup