Blog

Adding new features to your product is not going to make it better

Eugen EsanuApril 13, 2018

A Designer’s Diary #1: things to avoid when trying to build a product

Eugen EsanuApril 11, 2018

What I learned from Nike about life, building a brand and business

Eugen EsanuApril 5, 2018

Stress moment design

Eugen EsanuJanuary 20, 2018design, Design Research, design thinking, product test

Slow and steady wins the race

Ecommerce, businessEugen EsanuNovember 14, 2017startup, design, startup strategy, branding, design agency, business, business strategy, business design

Why big companies hire more designers?

Eugen EsanuOctober 22, 2017

Dammit, I don’t know what your product does

Eugen EsanuSeptember 21, 2017

"It’s all about the checkout." Improve your ecommerce conversion rate

EcommerceEugen EsanuSeptember 11, 2017ecommerce, CRO, conversion rate, ecommerce design

Differentiate your business with colors and gradients

Branding, DesignEugen EsanuAugust 26, 2017Design, branding, brand identity

You don't know what an MVP means

BrandingEugen EsanuAugust 23, 2017design, startup

What is User Experience?

DesignEugen EsanuAugust 21, 2017UX, Design, Startup, Design Research