The power of a nudge in design
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The good, the bad and the ugly
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And why one feature is better than two or three
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Sometimes it may save a life, kill, disturb, annoy or inform
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Why do so many companies make bad decisions, even with access to unprecedented amounts of data?
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Don’t Make Me Think: Revisited
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How great companies are doing it.
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Why some products stick with us even when there is a better alternative?
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10 principles for creating a product vision that inspires action
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And how we can make them better.
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Bill Gates, Satya Nadella, bad products, harmful competition, design, and rethinking what is business.
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Why all the products on the market look the same?
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Or why do we need to know about the human mind when designing products?
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