Alpha UX Redesign — AlphaHQ website redesign and brand refresh

A first look at the AlphaHQ website redesign and brand refresh.

The hero leads with Innovate with confidence, not buzzwords, and asks for a work email straight away, with a Get in Touch button. Below, rolling hills are dotted with small signposts showing a play button, an A/B test and charts, a nod to the experiments Alpha runs. A row of customer logos follows, then a stack of layers introducing Alpha as an end-to-end customer development platform.