Eugen Eşanu
Product Designer & Design Engineer
Design partner for B2B AI products: AI agents, complex workflows and automation UI.
I’m a product designer and design engineer. I join B2B teams building AI products as their long-term design partner, and take the product from idea to interface to shipped code.
For 12 years I’ve designed and shipped products, mostly with US startups and some in Europe: 47 shipped, 3 acquired (Clearbit by HubSpot, Qualibrate by Copado, and AlphaUX). I’ve launched three products of my own too, so I know the founder side of shipping, not just the design side.
I work directly with founders and CTOs and integrate into your team rather than working from the outside, because that’s what gets the best results. I design every state, not just the ideal one, and stay after launch. My partnerships last about a year and a half on average. I’m based in Lisbon, Portugal, and work remotely.
What I design
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AI agents and AI-assisted features
Agent products and their modules, like an AI SDR that qualifies leads around the clock. AI steps inside workflows, from describing an automation in plain language to AI phone calls. AI suggestions people can trust and correct, and AI inside operations tools, from conversation summaries to photo checks.
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Workflow and automation builders
Visual builders with triggers, conditions, branches and groups; step libraries for CRM updates, Salesforce, Slack, email, sequences and webhooks. And the hard states: steps that aren’t configured yet, limits, empty states and errors.
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Complex B2B products, end to end
Data-heavy tables, admin panels and internal tools, customer portals, billing and onboarding, and a design system built with the engineers, plus the front-end to ship it. When the product needs it, the website, pricing page and sales decks too, so every touchpoint tells the same story.
Writing & press
Published in Fast Company and on Dribbble’s design blog, and a long-time writer for UX Planet on behavioural design, nudges and choice architecture: the same thinking I bring to AI suggestions and defaults.
- Fast Company Why your Nike redesign is bad
- Dribbble Why consistent writing makes you a better designer
- Dribbble 5 soft skills every product designer should master
- Design Standup podcast Featured: 10 Small Design Mistakes We Still Make
- UX Planet Designing Better Choices for Your Users
- UX Planet 10 Powerful User Nudges Illustrated
- UX Planet How to Influence Choice Through Default Options
- UX Planet 10 Small Design Mistakes We Still Make
Common questions
What do you design?
AI agents and AI-assisted features, workflow and automation builders, admin panels and internal tools, and the B2B SaaS products around them. Lantern, an AI CRM with agents and a workflow builder, is a three-year example.
Do you work with US companies?
Yes. For 12 years I’ve worked mostly with US startups, remotely from Europe, plus some European companies. I work across US and European time zones.
Do you only do UI?
No. I cover the whole product: flows and every edge-case state, admin tools, design systems and front-end, and when needed the website and the decks.
How do we start?
Email hi@eugenesanu.com. Tell me what you’re building, where it’s at and when you’d like to start. I work with founders and CTOs as a dedicated design partner.