Case studies.
Five products, told start to finish: the problem, the work and what changed. Smaller pieces and explorations live in the Playground.
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HelloGov
Gov-Tech
Experiment by experiment — one small tweak lifted new passport orders 23%.
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Public Grid
Energy Tech
Every visual surface, from app to partner decks to website. Onboarding conversion up 17.5%.
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Lantern
AI CRM & Workflows
Three years as founding designer: AI agents, automations, every edge state.
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EDGE
Sports Tech
Referee software from 0 to 1: brand, website and product in three months. 230 referees onboarded on the MVP.
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Apollo.io
Sales Tech
Growth experiments for a sales platform: onboarding, search, sequences and upgrades. Activation up 15.7%.