Case study 02 / 03
Public Grid
Every visual surface, from app to partner decks to website. Onboarding conversion up 17.5%.
Overview
Public Grid puts your utilities on autopilot. Connect your account once and it handles the rest: paying bills, finding savings, offering 100% renewable energy, and starting or stopping service when you move.
I was embedded as their design partner and owned everything visual: the full app redesign, a design system built with their developers, the brand refresh, a new website with external agencies, and the sales and investor decks. The onboarding flows’ conversion rate rose 17.5%.
Results
- Onboarding conversion
- +17.5%
- Conversion rate lift in the onboarding flows.
- Partnership
- 1 yr
- App, design system, brand, website, and sales and investor decks.
Every surface, one story
Most startups split their visuals between a product team, a brand agency and whoever has time to make the deck — and customers can tell. At Public Grid, everything visual ran through me, so the app, the brand and the pitch told the same story. I redesigned the full app, built the design system together with the developers, refreshed the brand, shaped the new website with external agencies, and designed the sales decks and investor presentations.
Scope
- Full app redesign: billing, autopay, move-in and move-out
- Design system, built with the developers
- Brand refresh
- New website, with external agencies
- Sales decks and investor presentations