Case study 03 / 03
Lantern
Founding designer, 0 to 1, through 3 product pivots.
Overview
Lantern is a CRM built around AI agents and workflow automation. It spots the signals that matter — a champion changing jobs, a target account showing intent — and turns them into action: CRM updates, tasks, Slack alerts and follow-up emails.
I joined as founding designer and built it from 0 to 1. I inherited a messy foundation from previous hires, rebuilt it, carried the product through three pivots, and owned every customer touchpoint — the product, the sales decks, the strategy and the positioning.
Results
- Product pivots
- 3
- I carried the product and its design through each one.
- Founding designer
- 0 to 1
- Built the product and every touchpoint around it.
- Partnership
- 3 yrs
- Product, brand identity, sales decks, strategy and positioning.
Rebuilt once. Pivoted three times.
I didn’t start from a blank page. Previous hires had left a messy foundation, so I rebuilt it — then carried the product through three pivots. I kept going past the product too — the sales decks, the strategy, the positioning — so every place a customer meets Lantern makes the same case.
Scope
- Signals and website visitor intelligence
- Workflow builder with AI steps
- Champion tracking and account tasks
- Meetings, notes and call recordings
- Brand identity
- Sales decks, strategy and positioning