Notes on the craft.
Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.
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Copying Got Cheap. Trust Didn't.
Everyone says AI killed SaaS because Claude can copy any product. People always copied. What nobody can copy is the trust people put in a brand.
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We Were Wrong About Workflow Builders
Most people want the result, not the workflow. What three years designing Lantern’s AI workflow builder taught me about templates, chat and trust.
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How to Design AI Answers People Can Trust
Lead with a one-sentence answer, prove it with the chart, name the source, and show that the AI checked. Lessons from designing an AI finance canvas.
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5 Examples of How Priming Influences Behaviour
Research, expectations, and why the brain hates uncertainty
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10 Powerful User Nudges Illustrated
And why we are so irrational sometimes
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How to Influence Choice Through Default Options
Choice architecture and how to design better defaults
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Norms Decide User Behaviour
And how to use them to design better solutions
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Understanding Human Irrationality
And how to help people make better decisions
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Why Consistent Writing Makes You a Better Designer
How writing made me a better designer, leader and thinker
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Giving Life to Your Product Ideas
Why teams struggle to go from exploring ideas to building them
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Principles That Influence Human Behaviour
And how they shape what we do without us noticing
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5 Soft Skills Every Product Designer Should Master
Why communication can matter more than your portfolio
