Notes on the craft.
Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.
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Ask Only What Matters First: Rebuilding a Psychiatry Sign-Up
A video psychiatry service asks for your records, card, ID and insurance before you can book. Here's my critique of the flow, and how I rebuilt it.
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Designers Are the New Product Managers
Open design roles hit a record low while PM roles keep growing. The lines were always blurry. Design was never separate from business.
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How to Design Forms People Actually Finish
Ask first and charge last, group the quick questions, and give every screen the right Continue. Seven lessons from a passport application and a psychiatry sign-up, each with the before and after.
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You Don't Need to Be a Genius to Build an Accessible UI
A lot of teams now ship without a designer, and dark UIs show it first. How I reworked a car marketplace's filters with Claude, the prompts I used, and what you still have to test yourself.
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AI Agents Inherit Your Bad UX. Here's How to Fix It.
AI agents skip your menus, but they inherit every gap underneath and drop the checks people relied on. How to design states and copy for two readers.
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I Ditched Figma for Claude. It's Not That Easy.
I ditched Figma and I live in Claude now. AI still needs direction, and as the codebase grows, the edge cases never end.
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100 Things I Learned From Designing Tech Products for 12 Years
What 12 years of designing products taught me about users, human behaviour, words, startups, clients and AI.
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Copying Got Cheap. Trust Didn't.
Everyone says AI killed SaaS because Claude can copy any product. People always copied. What nobody can copy is the trust people put in a brand.
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We Were Wrong About Workflow Builders
Most people want the result, not the workflow. What three years designing Lantern’s AI workflow builder taught me about templates, chat and trust.
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How to Design AI Answers People Can Trust
Lead with a one-sentence answer, prove it with the chart, name the source, and show that the AI checked. Lessons from designing an AI finance canvas.
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5 Examples of How Priming Influences Behaviour
Research, expectations, and why the brain hates uncertainty
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10 Powerful User Nudges Illustrated
And why we are so irrational sometimes
