Notes on the craft.
Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.
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5 Examples of How Priming Influences Behaviour
Research, expectations, and why the brain hates uncertainty
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10 Powerful User Nudges Illustrated
Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd unconsciously? Recent studies in cogniti…
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How to Influence Choice Through Default Options
Choice architecture and how to design better defaults
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Norms Decide User Behaviour
And how to use them to design better solutions
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Understanding Human Irrationality
Coke Zero and Light should taste a little bit less sweet than the regular Coke; otherwise, you won’t believe it has no sugar. The same way you think that the…
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Why Consistent Writing Makes You a Better Designer
Recently, I wrote a story about how important it is to develop good communication skills — whether you are a designer, manager, or a CEO. But I didn’t explai…
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Giving Life to Your Product Ideas
Once I read an interview with Ryan Singer, the Head of Strategy at Basecamp, and the interviewer asked: “How can you get to a stage where things are just run…
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Principles That Influence Human Behaviour
Analysing human behaviour is more truth revealing than asking people what they think about certain products. Human behaviour can tell you more about a person…
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5 Soft Skills Every Product Designer Should Master
I once asked a friend that works for a big name design company what he looks for in potential hires? He said that he hires people with great communication sk…
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The Problem With Average Solutions
And why there might not be one
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Designing Perceptions Instead of Solutions
Sometimes treating a problem with logic will not give you the wanted results. Apply logic to any problem you have with your product and you will get a boring…
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Sacrificing Emotional Experience for Efficiency
London’s Black Taxi Cab, Electric Vehicles and LEGO
