Notes on the craft.

Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.

  1. The Business of Removing Negatives from a Product

    Rationally choosing the irrational

  2. The Curse of Knowledge Bias

    And how it impacts your work

  3. The Problem With Online Reviews

    The good, the bad and the ugly

  4. The Importance of Feedback from a Product

    Sometimes it may save a life, kill, disturb, annoy or inform

  5. Designing Better Choices for Your Users

    The power of a nudge in design

  6. Why More Data is Not The Answer

    Why so many companies make bad decisions, even with access to unprecedented amounts of data?

  7. Why Great Products Do Only One Thing

    And why one feature is better than two or three

  8. Designing Perceptions Instead of Solutions, Part 1

    Why a solution to a problem in the 21st century may not be the answer

  9. Finding Unseen Opportunities

    Problem solving, thinking in reverse and defining innovation

  10. Why Even Care About Your Core Users?

    The cost for not being or not staying loyal

  11. Principles for a Product Vision

    Is your product story worth listening to?

  12. The Issue Behind Any Design Process

    Agile, Waterfall, Scrum, Sprints, Cycles, Whatever

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