Notes on the craft.
Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.
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Why Small Teams Win And Bigger Ones Fail
How many people do you need to design a great product?
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Product Design: Expectations vs Reality, Part 1
Mistakes we make on a daily basis — Part 1
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Stop Asking Users What They Want
Observe, listen, and have courage to take a leap
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Top Questions To Ask Before Designing Anything
And what other things to take into account
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What’s The Thinking Model of Your Users?
Why it is more important than the UI itself
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5 Things To Do Differently About Your Product’s UX
What else can we do better?
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7 Basic Design Principles We Forget About
Some of them will always apply!
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Copywriting is Interface Design
The importance of copy in design of digital products
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Going Offline to Design Better Solutions
Disconnecting will make you a better designer and thinker
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10 Small Design Mistakes We Still Make
Don’t Make Me Think by Steve Krug
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The Truth Behind Being a Creative Person
Picasso, Churchill, Balenciaga, Tiffany, Edison
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Product Discovery — What You Must Know
What to take into account and how not to screw up the details.