Notes on the craft.

Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.

  1. Why Small Teams Win And Bigger Ones Fail

    How many people do you need to design a great product?

  2. Product Design: Expectations vs Reality, Part 1

    Mistakes we make on a daily basis — Part 1

  3. Stop Asking Users What They Want

    Observe, listen, and have courage to take a leap

  4. Top Questions To Ask Before Designing Anything

    And what other things to take into account

  5. What’s The Thinking Model of Your Users?

    Why it is more important than the UI itself

  6. 5 Things To Do Differently About Your Product’s UX

    What else can we do better?

  7. 7 Basic Design Principles We Forget About

    Some of them will always apply!

  8. Copywriting is Interface Design

    The importance of copy in design of digital products

  9. Going Offline to Design Better Solutions

    Disconnecting will make you a better designer and thinker

  10. 10 Small Design Mistakes We Still Make

    Don’t Make Me Think by Steve Krug

  11. The Truth Behind Being a Creative Person

    Picasso, Churchill, Balenciaga, Tiffany, Edison

  12. Product Discovery — What You Must Know

    What to take into account and how not to screw up the details.

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