Notes on the craft.

Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.

  1. The Truth Behind Being a Creative Person

    Picasso, Churchill, Balenciaga, Tiffany, Edison

  2. Product Discovery — What You Must Know

    What to take into account and how not to screw up the details.

  3. The Problem With Product Roadmaps

    And how to make them better

  4. Rediscovering Microsoft’s Soul

    Bill Gates, Satya Nadella, bad products, harmful competition, design, and rethinking what is business.

  5. How Not to Design a Product Like Everyone Else’s

    Why all the products on the market look the same?

  6. 7 Stages of User’s Action in Design

    Or why do we need to know about the human mind when designing products?

  7. 12 Tips on How to Write Great Copy for Your Product by David Ogilvy

    Or how to write text that sells.

  8. 35 Quotes on Design That Will Fuel Up Your Creativity

    Creativity is all around us in all the forms and shapes.

  9. 25 Lessons From Warren Buffet & Charlie Munger That Will Change Your Ideas About Business & Life

    In 2015, Berkshire Hathaway achieved a new milestone — 50 years under Warren Buffet’s leadership. It is a record not only for being a CEO…

  10. Pixar’s Braintrust — Why It‘s Important for a Creative Culture

    Should people be honest? Almost everybody will say yes.

  11. Wanna design better? Make it simple and tell a story

    What is the first thing that comes to your mind when you think of great design? Most likely something that grabbed your attention and kept…

  12. A Designer’s Diary #1: things to avoid when trying to build a product

    One of the beauties of working with startups is that you get a chance to test and learn new stuff all over again. But after working with a…

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