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Notes on the craft.

Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.

  1. The quest for simplicity

    UX Collective 7 min read

    Complexity is not the opposite of simplicity

  2. 5 Most Common Startup Mistakes

    Medium 5 min read

    From product to strategy

  3. Gamification: Motivation Model

    UX Planet 8 min read

    The broken way of carrot and stick

  4. My Reading List for 2018

    Medium 6 min read

    The best books I read this year

  5. Product Design: Expectations vs Reality, Part 2

    UX Planet 9 min read

    Mistakes we make on a daily basis — Part 2

  6. Living the Life of a User

    UX Planet 7 min read

    Useless user personas and taking responsibility

  7. Why Your Nike Redesign is Bad

    Medium 6 min read

    A letter to myself

  8. The Broken Way of Problem Solving

    UX Planet 10 min read

    And thinking

  9. 7 Principles That Influence Our Behaviour

    UX Planet 6 min read

    Understanding human behaviour

  10. Gamification: Rewarding Users With Points

    UX Planet 11 min read

    Part 3

  11. Gamification: The Importance of Failure

    UX Planet 6 min read

    Part 2

  12. Gamification: Understanding The Basics

    UX Planet 16 min read

    Part 1

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