Product.
Roadmaps, feedback, research and the calls that make or break a product, from a designer who ships it.
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Ask Only What Matters First: Rebuilding a Psychiatry Sign-Up
A video psychiatry service asks for your records, card, ID and insurance before you can book. Here's my critique of the flow, and how I rebuilt it.
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Designers Are the New Product Managers
Open design roles hit a record low while PM roles keep growing. The lines were always blurry. Design was never separate from business.
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How to Design Forms People Actually Finish
Ask first and charge last, group the quick questions, and give every screen the right Continue. Seven lessons from a passport application and a psychiatry sign-up, each with the before and after.
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You Don't Need to Be a Genius to Build an Accessible UI
A lot of teams now ship without a designer, and dark UIs show it first. How I reworked a car marketplace's filters with Claude, the prompts I used, and what you still have to test yourself.
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AI Agents Inherit Your Bad UX. Here's How to Fix It.
AI agents skip your menus, but they inherit every gap underneath and drop the checks people relied on. How to design states and copy for two readers.
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I Ditched Figma for Claude. It's Not That Easy.
I ditched Figma and I live in Claude now. AI still needs direction, and as the codebase grows, the edge cases never end.
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100 Things I Learned From Designing Tech Products for 12 Years
What 12 years of designing products taught me about users, human behaviour, words, startups, clients and AI.
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We Were Wrong About Workflow Builders
Most people want the result, not the workflow. What three years designing Lantern’s AI workflow builder taught me about templates, chat and trust.
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How to Design AI Answers People Can Trust
Lead with a one-sentence answer, prove it with the chart, name the source, and show that the AI checked. Lessons from designing an AI finance canvas.
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Giving Life to Your Product Ideas
Why teams struggle to go from exploring ideas to building them
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Principles For Designing Better Products
“It Doesn’t Have to Be Crazy at Work” by J. Fried and DDH
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The quest for simplicity
Complexity is not the opposite of simplicity
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5 Most Common Startup Mistakes
From product to strategy
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Living the Life of a User
Useless user personas and taking responsibility
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The Broken Way of Problem Solving
And thinking
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The Importance of Feedback from a Product
Sometimes it may save a life, kill, disturb, annoy or inform
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Why More Data is Not The Answer
Why so many companies make bad decisions, even with access to unprecedented amounts of data?
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Why Great Products Do Only One Thing
And why one feature is better than two or three
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Finding Unseen Opportunities
Problem solving, thinking in reverse and defining innovation
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Why Even Care About Your Core Users?
The cost for not being or not staying loyal
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Principles for a Product Vision
Is your product story worth listening to?
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The Issue Behind Any Design Process
Agile, Waterfall, Scrum, Sprints, Cycles, Whatever
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Why Small Teams Win And Bigger Ones Fail
How many people do you need to design a great product?
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Product Design: Expectations vs Reality, Part 1
Mistakes we make on a daily basis — Part 1
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Stop Asking Users What They Want
Observe, listen, and have courage to take a leap
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Top Questions To Ask Before Designing Anything
And what other things to take into account
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What’s The Thinking Model of Your Users?
Why it is more important than the UI itself
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5 Things To Do Differently About Your Product’s UX
What else can we do better?
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10 Small Design Mistakes We Still Make
Don’t Make Me Think by Steve Krug
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Product Discovery — What You Must Know
What to take into account and how not to screw up the details.
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The Problem With Product Roadmaps
And how to make them better
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Wanna design better? Make it simple and tell a story
How stories and simple messages make design memorable
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A Designer’s Diary #1: things to avoid when trying to build a product
The mistakes almost every startup makes when building a product
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22 Things I Learned From Designing for Startups
This is the second part from “What I learned from working with startups” and make sure to check first part for the Business lessons.
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Part 1: Things I learned from working with startups
Working with startups is one of the most amazing experiences anyone can have in the business world.
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Stress moment design
Why great products hold up when everything goes wrong at once
