Notes on the craft.

Articles on product design and the behavioural side of it: nudges, defaults, choice architecture, and the habits that make designers better. Most first ran in UX Planet; they live here now.

  1. Principles For Designing Better Products

    “It Doesn’t Have to Be Crazy at Work” by J. Fried and DDH

  2. Gamification: Punished by Rewards

    The pitfalls of extrinsic motivation — Part 5

  3. The quest for simplicity

    Complexity is not the opposite of simplicity

  4. 5 Most Common Startup Mistakes

    From product to strategy

  5. Gamification: Motivation Model

    The broken way of carrot and stick

  6. My Reading List for 2018

    The best books I read this year

  7. Product Design: Expectations vs Reality

    Mistakes we make on a daily basis — Part 2

  8. Living the Life of a User

    Useless user personas and taking reponsibility

  9. Why Your Nike Redesign is Bad

    A letter to myself

  10. The Broken Way of Problem Solving

    And thinking

  11. 7 Principles That Influence Our Behaviour

    Understanding human behaviour

  12. Gamification: Rewarding Users With Points

    Part 3

Published elsewhere

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