Crobox - Home & Principles — Crobox homepage and persuasion principles library

The Crobox homepage, designed together with a library of persuasion principles. Visitors needed to see which principles power the features, so the site got a dedicated library covering all of them; the copy wasn’t final yet.

The homepage opens on Persuasion as a service, with a line on how Crobox combines consumer psychology and artificial intelligence to increase revenue, over waves in the brand teal. A row of customer logos follows, then tabs for the main features: product tags, notifications, analytics and exit intent.