CTA Animation — Mobile CTA microcopy animation for a fashion shop

A mobile microcopy idea for a fashion shop: a call-to-action button whose hover state adds a short line of reassurance. Fashion brands are protective of their layouts and rarely welcome new elements, so the call-to-action button is one of the few places left.

This is a still from the animated version, on a shop called Galapagos with a grid of bags, coats and sunglasses. The idea is a hover state on the button that carries a short line of reassurance; the checkout button got Fast & Secure. Details like this can build trust, smooth the process or just make it more fun. And yes, phones don’t really hover.