Hero section — Animated hero section for TimiTomi, a booking app for class studios

Some of the illustration and animation work I did for timitomi.com, the booking app for class studios such as pilates, yoga and spin. Besides TimiTomi’s entire brand identity, the web app and the booking scheduler, I also did the website.

The hardest part was not the animation. It was the positioning: getting the product across so a studio owner understands it at a glance. We did tons of sales calls and interviews until I finally nailed down the product in one screen.

That screen is the hero. Each tab is one part of the product, scheduling, selling, automations, accounting and taxes, and marketing, and each plays a small scene from a studio’s week. The loop opens the page the way a first visit does, then clicks through the tabs.

The feature cards and the promo video are from the same project.