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Instaon Logo refinement for the brand refresh

Instaon Illustration

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Instaon logo refinement for the brand refresh

A refinement of the Instaon logo for the brand refresh, to make it more balanced.

In the earlier version the symbol pulled the weight to the left, and the slim, narrow typeface looked weak beside it. Here the symbol and the name carry equal weight, and the wordmark moves to a rounder, heavier sans that holds its own, so the two read as a single lockup.

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