Instaon - "Upgrade to Pro" — Free plan campaign report with upgrade prompt for Instaon

The Instaon campaign report as a free user sees it, the counterpart to the Pro view.

The main guideline was a clear difference between the two. Metrics that only a professional or advanced user needs, such as audience details, devices, location and conversion tracking, are taken out. Their place isn’t left empty: the conversion tile asks if you want to track conversions, and where the audience widgets would be, an illustration and a short pitch about knowing your audience lead to an Upgrade to Pro button.

Impressions, clicks, CTR, cost per click and keywords stay available to everyone.