Lepaya Logo Concept with building block shapes

A logo concept from the discovery stage of a brand identity for Lepaya, a local startup. Its app lets people in the corporate world access their training programs and go through them again in a more fun and accessible way.

The request was to make it fun and show knowledge being built. This version stacks three simple shapes like building blocks, a square resting on a triangle and a circle, beside a lowercase wordmark. The colors were a first pass and expected to change. Shown on white, dark navy and coral.