Persuasion Principles library for Crobox website

Persuasion principles pages for Crobox, which builds psychological triggers that reach the unconscious part of the brain into its features. As part of the rebrand, its new website got a library that explains each principle, how it works and how it can be applied.

On the index, every principle gets a card with an icon from the Crobox set, a name like Authority, Social Proof, Scarcity or Anchoring, and a short definition. The product page on the right puts the same icons to work next to persuasion profiling and the persuasion framework.