Alpha Reports Presentation — Customer research reports presentation graphic for Alpha

Part of a presentation of Alpha’s reports features, from my ongoing work with Alpha. The goal was to show, in one graphic, everything you can get from their reports.

Under the line that Alpha is the fastest way to learn about your future customers, five kinds of research question fan out: discovery, competition, concept, comparison and usability, each with a real example. Dotted lines lead them all into a single report on a laptop, which answers them with video clips and charts under numbered questions.