Do you already have electricity? — Animated onboarding step for Public Grid

Me having fun with small interactions on one screen of Public Grid’s onboarding. It asks whether you already have electricity at this address: either you’re moving in and need a new account, or you already have service.

Animations like this don’t make a big difference to conversion, but whenever a project leaves room, I like to squeeze some in. Here the box opens and the lights come on as you hover.