Exploration — Plan limit upgrade popups exploration for Apollo
A messy exploration of upgrade popups for Apollo, covering the plan limits people hit: Gmail-only mailboxes, record caps, HubSpot pulls, sequences, A/B testing and credits.
A limit popup interrupts someone mid-task, so each card has seconds to explain what stopped them and how to get past it. Most end on the same pattern, a plan comparison and one button, so the way out always looks familiar. The right-hand column keeps View Pricing Plans fixed and tests only the microcopy.
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