Lantern logo tested on gradient color tiles

The Lantern logo on nine gradient tiles, a check of how the mark holds up across the brand’s color range.

The symbol is a lantern cut out of a solid circle, paired with a rounded sans-serif wordmark. Set in white, it stays legible on every tile, from cool blues and violets to warm pinks and oranges, which matters for a mark that will appear on many different backgrounds.

Lantern is the AI CRM where I was founding designer.