Microcopy — A/B Test — Upgrade button microcopy A/B test for Apollo

Button copy and the microcopy under it, set up as variants for an A/B test in Apollo’s upgrade prompts.

The label changes between View Pricing Plans, Explore Pricing Plans, Choose a Plan, Explore Premium Plans and Talk to Sales. Under each, a single line with a small icon gives a different reason to click: how satisfied premium users are, better results, best value, a free try with no commitment, or a quick meeting for custom help. Testing both at once covers the label and the reason behind it.