MOLD. — Pottery studio online shop exploration for MOLD

An early exploration for MOLD, the online shop of a pottery studio. This is a still from the animated version.

Instead of a product grid, the homepage introduces the makers first, Felicia and Eddie Lasquez and their studio in Savannah, then shows collections one at a time as large photos with a name and a See Collection link. Each collection gets room to breathe, but the idea stops working once a shop has more than a handful to show. The smaller details still needed work; this is the overall idea.