Pricing Page — In-app upgrade pricing page for Apollo
An upgrade page inside Apollo, where the microcopy does much of the work toward conversion.
Every plan button has a short supporting line underneath, so the reason to click sits where the decision is made, and Professional is marked best value to shorten the choice. Custom leads to a sales conversation instead of a price. Below the plans, the case moves to time saved by automating, then to customer logos, quotes and a FAQ for anyone still unsure.
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