Sequence Report — Email sequence performance report in Apollo

The report for a single sequence in Apollo. A funnel at the top follows messages from delivered to opened, replied and interested, with the drop-off between steps and a conversion ratio at the end.

Most Engaged Audience compares job titles, company sizes, industries and keywords by interested, open or reply rate. Audience Details breaks the same results down in a sortable table, with tabs for title, seniority, department, industry, company size and keywords, so a team can see who actually responds and adjust who they target.