TheNextAd - Hyper Optimisation — Ad optimization homepage visuals for TheNextAd

Homepage visuals for TheNextAd, a social advertising platform, each one standing for a main selling point.

The large one illustrates the optimization algorithm, which works on both ad sets and ad creatives: one stream splits into variants A, B and C as an A/B test plays out, and the winner takes most of the share. Underneath, smaller cards cover the four points from left to right: optimization, exclusive targeting, campaign management with if-this-then-that rules and status toggles, and analytics.

They’re built from simplified UI rather than screenshots, so each idea reads at a glance.