Website Layout Exploration 1 — Website layout exploration for the Instaon ad platform

A quick layout exploration for the website of Instaon, a tool for launching ad campaigns, done without constraints. I downloaded an illustration set and used it to try out the structure before any real artwork existed, which also hinted at how the final illustrations could feel.

The main question at this stage was the copy: where it sits and in what order, so the page clearly explains what the product does and flows well. The hero says what you can launch (Google, Facebook or Bing campaigns), a before and after names the problem, and a diagram shows what goes in and what comes out. Feature rows for keyword research, auto-optimization and reporting follow.