Abasi Rosborough fashion lookbook website concept

Early transitions and layout tests for a lookbook for the fashion label Abasi Rosborough. This is a still from the animated version, caught on a blank frame between images.

With the photos gone, you can see how little interface there is: the label’s name, a menu icon and a black and white ground. That restraint lets the photography carry each page, and the condensed capitals keep the name present without competing with the clothes.