Abasi Rosborough fashion lookbook website concept

Early transitions and layout tests for a lookbook for the fashion label Abasi Rosborough. This is a still from the animated version, caught on a blank frame between images.

What’s left shows the structure: a white page with the label’s name in condensed capitals at the top left and a menu icon at the right, floating over a split black and white background with a triangle and a circle. The layout keeps the interface to almost nothing, so the photography can carry each page.