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Public Grid Explorations - How it works section — How it works section exploration for Public Grid

Public Grid Landing pages Mobile Illustration

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How it works section exploration for Public Grid

An early exploration of the How it works section for Public Grid’s website, under the headline Your Utility Supercharged: Public Grid isn’t a new energy provider but a software layer on top of your existing account. It didn’t make it to the final handoff, since we moved to a different layout, but some explorations are too fun not to share.

How it works steps 2 to 5 as numbered cards with clay icons, a plug above them and Power up active in dark purple

Each step is a numbered card with a short headline and a 3D clay icon: connect your utility, power up with smart tools your utility company lacks, a 24/7 savings engine that finds better rates, rebates and discounts, set it and forget it with autopay, and renewable energy without expensive installations. A tactile plug connector bridges the cards, and the active step turns dark purple.

Purple clay icon set: piggy bank, bells, check mark, windmill, moon, cloud, arrows, people, coins, padlock, thumbs up

The draft was also a test of how Nano Banana handles larger, more complex clay metaphors, like the savings jars and the power-up bolt, next to a full icon set in the same purple clay: a piggy bank, bells, a windmill, coins, people and a padlock.

Three phone screens: You are all set, how Public Grid saves on electricity, and the ZIP code and utility availability check

On a phone, the same icons carry a partner’s flow: residents enter a ZIP code and their utility to check availability, see how Public Grid uploads the bill, searches for savings and adds them to it, and end on a You are all set confirmation once the property is notified.

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