Typography Exploration — Color and display type exploration for a spring collection

Early color and font exploration for a project, before the final choices were made.

A pink photo of an escalator cuts diagonally across the left half. On the right, white space and a rounded display face in caps, A New Way to Heaven, each line underlined with a soft pink highlight, between two small Spring Collection labels. The palette comes straight from the photo, so image and type read as one piece.